TurnTo Social Network Lets Shoppers Tap Friends For Advice, Enhances Widget
TurnTo, a social network that activates word-of-mouth by enabling visitors to an ecommerce site to see when friends have experience with the site and the products it sells, has launched an upgrade to its "TurnTo Social Shopping Widget."
According to the vendor, the new TurnTo system offers expanded capabilities that foster shopper trust and provide social information to aid in purchase decisions.
A shopper can now anonymously identify the number of their friends who are past-customers of a TurnTo partner store simply by entering a friends list from a source like Facebook or an email address book. If the shopper has questions, the store can ask those past-customers to serve as references, which connects them to the shopper. The system is designed to preserve customers' privacy, while also generating more trustworthy information.
TurnTo reports its network has grown steadily since its launch in 2008.
The TurnTo concept is based around the idea that people are more likely to buy from a store where they see their friends shop.
